VAST macros

Daniel Segev's Avatar

Daniel Segev

08 Jun, 2016 02:46 PM

Hey,

I want to generate a VAST tag to traffic supplier. He sent me their macros, but I'm not sure how to set them up within the video. Should it be in the media/campaign/zone level?

For example, here are the macros:
Cachebuster: [cb], [cache_breaker], [cache_buster]
Website Title: [page_title]
Website domain: [domain]
Website full URL (domain + what follows the domain): [page_url]
Zone ID: [zone]
Ad position (pre/mid/post roll): [acp]
Player width: [acw]
Player height: [ach]

Will appreciate your help.

Best,
Daniel.

  1. Support Staff 1 Posted by Mike Cherichett... on 08 Jun, 2016 03:18 PM

    Mike Cherichetti's Avatar

    Hey Daniel,

    The only macro we require is the cache buster. When you generate a VAST tag with our system we put a placeholder for it. Here's an example:

    http://example.advertserve.com/servlet/vast2/zone?zid=123&pid=0&random=[random]
    

    So you would want to replace [random] with the [cb] macro your provider uses.

    It is possible that you could append &referrer=[page_url] to the VAST tag as well so we can see the page URL, which could be important if you're doing contextual targeting or referrer targeting.

    The other macros for the page title, zone, position, width and height cannot be utilized by our system, so there is no need to pass those values.

    Thanks,
    Mike

  2. Mike Cherichetti closed this discussion on 13 Jun, 2016 03:27 PM.

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