Video Tracking

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oncoor

28 Jan, 2014 09:09 PM

How would I track the views to this video, through AdvertServ? As in, have AdvertServ serve this video in a Zone (dedicated to videos).

http://thedpost.com/dominionpost/media/Video-Ads/MGH-ortho-less-pai...

I am stuck on how to put it in to the Media.

And then (maybe) how to create the Zone.

I have never worked with video before, so this is all new to me. And maybe the answer is that it cannot be done through AdvertServ (except as VAST stuff). You seem to have things about VAST, but I have no idea what that is.

  1. Support Staff 1 Posted by Mike Cherichett... on 29 Jan, 2014 01:07 AM

    Mike Cherichetti's Avatar

    Yeah, VAST is not what you need to be using for this video. VAST is a standard for integrating video ads into various Flash or HTML5 video players. Typically a viewer will watch a pre-roll ad which is sort of like a TV commercial and then the they can watch the intended video.

    The first problem you're going to run into is that not all browsers can play .mov files. Most browsers can only natively play .mp4 files. You need to have QuickTime installed to play .mov files, so you should not rely on that.

    If you check out this tutorial: http://www.advertserve.com/blog/2011/08/video-ads-with-bits-on-the-...

    We show how to upload a video to BitsOnTheRun and create a HTML banner with it that tracks both impressions and clicks.

    BitsOnTheRun provides you with many things all in one. When you upload the video it is converted into MP4 and FLV formats. Then they give you a smart HTML5 + Flash player code that detects which format viewers can play and serves them the appropriate one. The video is also streamed to them so it starts playing instantly and this works for both desktop and tablet/mobile users. If you host the video on your web server there will be a long pause before it starts playing as it must be fully downloaded to start playing.

  2. 2 Posted by Online Coordina... on 29 Jan, 2014 07:45 PM

    Online Coordinator for The Dominion Post's Avatar

    Thanks for the reply, but the notes (http://www.advertserve.com/blog/2011/08/video-ads-with-bits-on-the-run/) are out of date. bitsontherun.com no longer exists, and redirects you to http://www.jwplayer.com/. Then after that, everything is different from the notes.

    So I am not sure how or whether to continue with this other site. What is your opinion on how to proceed?

    The free seems to only allow 500 views for the month (then I do not know if that starts over the next month or if the video is tossed), only 5 videos, and Non-commercial.

    We will obviously need to pay for some level, but which one to pick? JW Player Edition -versus- Video Hosting Tier? And then Pro, Premium, or Enterprise, or (one of these which I have no idea what they offer) Bronze, Silver, or Gold?

    --
    When replying, please include previous correspondence
    for this issue, so we may continue where we left off.
    --
       HELP DESK -- [email blocked]<mailto:[email blocked]>
       WEB DEPT --- [email blocked]<mailto:[email blocked]>
       David Whisler, Online Coordinator,
       Web Department, The Dominion Post Newspaper,
       1251 Earl L Core Rd, Morgantown, West Virginia, USA
       1-304-284-0319 or 1-800-654-4676 ext. 319
       Fax: 1-304-292-3704 Attn.: Web Department
       http://www.dominionpost.com/
    --

  3. Support Staff 3 Posted by Mike Cherichett... on 29 Jan, 2014 09:06 PM

    Mike Cherichetti's Avatar

    Oh, well, I wasn't aware that Longtail shut down BitsOnTheRun and merged it with JWPlayer already. I guess I have some work to do now to update our blogs and documentation. It looks like they made their pricing more complicated in the process too.

    I'm sure you probably want the Pro plan. The only other plan you might consider is the Premium if you have more than 1 web site to run these videos on. Then if you want them to host your video files you need one of the Bronze, Silver or Gold hosting plans for that. Seems to me they could have just noted a price per play on each of the plans and made this a whole lot simpler.

    Honestly, if you're expecting a significant volume of plays on these videos you may want to consider hosting them elsewhere. It's definitely more cost-effective to host them with a CDN that provides video streaming. Rackspace Cloudfiles is a good one with reasonable pricing. Of course, you'll need to convert videos into MP4 format before uploading them to the CDN since they don't provide that service but there are plenty of MOV to MP4 converters you can download.

  4. 4 Posted by Online Coordina... on 29 Jan, 2014 09:35 PM

    Online Coordinator for The Dominion Post's Avatar

    Thanks.

    We are looking to do about 351,000 views, based on this month, using some quick math (since we do not have view tracking on those pages).

    The video is supposed to start Feb 3 (and I just got the files yesterday). But I found out that they tried / or did originally send us *.mp4, so either it was converted by the newsroom to *.mov, or they sent it in a second format.

    Unfortunately, we are about to launch a new website around Feb 11, which requires 3-4 of me (but I am the only one who can work on it).

    So I will have to check in to this later.

    --
    When replying, please include previous correspondence
    for this issue, so we may continue where we left off.
    --
       HELP DESK -- [email blocked]<mailto:[email blocked]>
       WEB DEPT --- [email blocked]<mailto:[email blocked]>
       David Whisler, Online Coordinator,
       Web Department, The Dominion Post Newspaper,
       1251 Earl L Core Rd, Morgantown, West Virginia, USA
       1-304-284-0319 or 1-800-654-4676 ext. 319
       Fax: 1-304-292-3704 Attn.: Web Department
       http://www.dominionpost.com/
    --

  5. Mike Cherichetti closed this discussion on 05 Feb, 2014 04:09 PM.

  6. Mike Cherichetti re-opened this discussion on 26 Feb, 2014 05:24 PM

  7. Support Staff 5 Posted by Mike Cherichett... on 26 Feb, 2014 05:24 PM

    Mike Cherichetti's Avatar

    We have rewritten our pre-roll video ads tutorial since BitsOnTheRun no longer exists. The revised tutorial uses JWPlayer with videos hosted on RackSpace Cloud Files. You can see the revised tutorial here: http://www.advertserve.com/blog/2013/08/pre-roll-video-ads/

  8. 6 Posted by Online Coordina... on 26 Feb, 2014 05:27 PM

    Online Coordinator for The Dominion Post's Avatar

    Thank you! I will have to look at this later.

    We are switching providers for the online newspaper/Credit Card/Username providers -- and I still have lots of work to do.

    --
    When replying, please include previous correspondence
    for this issue, so we may continue where we left off.
    --
       HELP DESK -- [email blocked]<mailto:[email blocked]>
       WEB DEPT --- [email blocked]<mailto:[email blocked]>
       David Whisler, Online Coordinator,
       Web Department, The Dominion Post Newspaper,
       1251 Earl L Core Rd, Morgantown, West Virginia, USA
       1-304-284-0319 or 1-800-654-4676 ext. 319
       Fax: 1-304-292-3704 Attn.: Web Department
       http://www.dominionpost.com/
    --

  9. Support Staff 7 Posted by Mike Cherichett... on 26 Feb, 2014 06:23 PM

    Mike Cherichetti's Avatar

    You're welcome!

  10. Mike Cherichetti closed this discussion on 26 Feb, 2014 06:23 PM.

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