Mobile Zones

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17 Jul, 2014 02:18 AM

Do you have standard mobile ad sizes and do you serve mobile only options? We just redesigned our site with HTML5 and when a mobile device accesses the site, the layout will change, etc. How are people doing this?

  1. Support Staff 1 Posted by Mike Cherichett... on 17 Jul, 2014 03:29 AM

    Mike Cherichetti's Avatar

    Hi John,

    Well, the IAB is recommending 300x50 or 300x250 for mobile phones. I personally prefer the 300x250 because it gives a lot more space. It's definitely the more popular of the two that I've noticed. Tablets aren't quite as limited on screen space and can show a 728x90 banner easily, but 468x60 also works just as well.

    How we handle responsive sites is we detect the device type and dynamically switch the zone based on that.

    For example, you might have a 728x90 banner zone coded into the top of your page. That's fine for desktop and tablet users, but for mobile phones you can pull from a 300x250 zone instead. To do that, you simply edit the zone and under the Zone Substitution options you can set it so mobile phones pull from a 300x250 zone.

    This article describes the process in more detail:

    In some cases you may also want to have certain ad positions disappear for tablets or mobile phones. Simply hiding them with CSS does not work as impressions are still counted. To solve that problem we have an option that you can set on the zones to disable them based on the device type, which is described in this article:

    Hope that helps. Let me know if you have any questions.


  2. Mike Cherichetti closed this discussion on 25 Jul, 2014 05:33 AM.

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