Contextual Targeting

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07 Aug, 2014 12:46 PM


I`m learning "help" and features of your and here is about contextual targeting:

But a haven`t contextual targeting in my settings at all:

How can I activate it?

  1. Support Staff 1 Posted by Mike Cherichett... on 07 Aug, 2014 01:14 PM

    Mike Cherichetti's Avatar

    Hi Stanislav,

    I have activated the contextual module for your account.

    You will see there is now a Contextual option in the code wizard that you can check to enable contextual targeting for any given zone.

    Once activated for some zones you can target campaigns to keywords or phrases in your pages. It is also possible to block certain keywords or phrases. There are also keyword reports in our reporting interface that will let you compare keyword frequency with keyword performance.


  2. Support Staff 2 Posted by Mike Cherichett... on 07 Aug, 2014 01:15 PM

    Mike Cherichetti's Avatar

    Hi Stanislav,

    By the way, I wanted to mention that the contextual module costs an additional $49 per month. It is free during the 30-day trial period. However, if you decide not to use it please ask us to remove it from your account so you are not charged for it after the trial period.


  3. 3 Posted by Stanislav on 07 Aug, 2014 01:52 PM

    Stanislav's Avatar

    Hi Mike,

    ok, thanks for activation. I understood, I`ll try it and then I`ll decide what to do with it.

    I found the Contextual in Tools, but about Contextual Targeting in Setting. Does it same?

    By the way, tell me please the contextual targeting is working something like this?:
    1. I insert the code of zone in a layout.
    2. User go to the page.
    3. Click on another page.
    4. The AdvertServ indexing this another page immediatly.
    5. If it found the tracked keywords in index of this another page it shows media.

    Or this feature you activate is only for showing what keywords AdvertServ see in page?

  4. Support Staff 4 Posted by Mike Cherichett... on 07 Aug, 2014 06:57 PM

    Mike Cherichetti's Avatar

    AdvertServe users don't have access to some of the settings since we manage them for you. We have the keyword reports turned on if that's what you were trying to verify.

    The contextual targeting only allows you to target keywords that are contained in the page the visitor is currently viewing. Pages are full text indexed on-demand. We do keep a cache of indexed pages for 24 hours to ensure ads load as quickly as possible.

  5. 5 Posted by Stanislav on 08 Aug, 2014 09:20 AM

    Stanislav's Avatar

    Sorry, but I don`t understand this feature

    I understand that it search indexing the page, but for what? Just for saving this information about the page due to 24 hours?

    Is there any way of voiceChat with you?

    At the contextual targetting I waiting that it serve to indexing the website I indicate and than I include keywords in company->keyword targetting. After that if the user click on a link and in a destination page exists defined keywords the media appears.

  6. Support Staff 6 Posted by Mike Cherichett... on 08 Aug, 2014 03:12 PM

    Mike Cherichetti's Avatar

    The contextual page lookup tool allows you to view the keywords in a page as the ad server sees them. It also indicates the most frequently occurring keywords in the page. That can be helpful if you want to know the best terms to target a specific page, which is why the tool is provided.

  7. 7 Posted by Stanislav on 08 Aug, 2014 03:31 PM

    Stanislav's Avatar

    This is my testing web page

    More than 20 times the phrase "футбол шахтер" repeated.

    How can I setup a company for showing a media only when there is phrase "шахтер динамо" meaning only this web page
    What targeting I need to use?

    P.S. The script inserted in main template.

  8. Support Staff 8 Posted by Mike Cherichett... on 08 Aug, 2014 03:48 PM

    Mike Cherichetti's Avatar

    In order to utilize any type of targeting you must use a zone. When you generate a code for a campaign as you have done in your test page it will always display the campaign. No limits or targeting are processed since you are directly requesting the campaign from the ad server.

    The first step is for you to create a zone and then assign your campaign to it.

    Next you should generate a code for that zone with the code wizard and make sure to check the Contextual option. Then place that code in your page. Make sure to remove the existing campaign code as well.

    The last step is to edit the campaign and scroll down to Keyword Targeting where there is a Targeted box you can input keywords or phrases into. Enter on keyword or phrase per line in that box. For help with keyword syntax, click on the (?) icon above the box where you enter the keywords.

  9. 9 Posted by Stanislav on 11 Aug, 2014 12:20 PM

    Stanislav's Avatar

    Amazing, I made! It works!

    Thanks :-)

  10. Mike Cherichetti closed this discussion on 12 Aug, 2014 12:50 PM.

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