About geo-targeting in korea

's Avatar

kennyhan

27 Apr, 2017 03:10 PM

Hellow, This is Kenny.

Our sales team is planning to recruit off-line advertisers.
To be eligible for this plan, location-based ad targeting must be available up to the city level.
So let me ask you some questions about geo-targeting in the advertserve.

  1. Can I target both PC and mobile users by City?
  2. How many percent are targeted to suspend?
  3. Can mobile browser users using network proxies be targeted? For example, UC Browser
  4. Is it data similar to MaxMine's GeoIP? Or is it other data with higher efficiency?
  5. Is it possible to have the following regional-based campaigns?
    "It exposes a beer house discount coupon campaign to users in Bundang."
    • Bundang is a city in Korea.

In particular, if mobile users are more efficient at targeting, the advertiser sales team in Korea will be able to offer interesting promotions to offline shoppers.

Thanks,
Kenny.

----- korean -----

우리의 영업팀에서 off라인 광고주 모집을 기획하고 있습니다.

이 기획이 가능하려면 위치기반의 광고 타겟팅이 city 단계까지 가능해야 합니다.

그래서 다음과 같은 에드버트서브의 geo-targeting에 대해 궁금한 사항을 문의드립니다.

  • PC와 모바일 사용자 모두를 City로 구분하여 타게팅 할 수 있는가?
  • 몇 %까지 정학하게 타게팅이 되는가?
  • 네트워크 프록시를 사용하는 모바일 브라우저 사용자도 타겟팅 가능한가? 예를들면 UC Browser
  • MaxMine의 GeoIP 와 유사한 데이터인가? 아니면 그보다 더 높은 효율의 데이터인가?
  • 다음과 같은 지역기반 캠페인이 가능한가? "분당시에 있는 사용자에게 맥주집 할인 쿠폰 캠페인을 노출시킨다." 분당는 한국에서 City에 해당함.

특히 모바일 사용자의 타게팅 효율이 높다면 한국내 광고주 영업팀은 오프라인 점주에게 재미있는 프로모션을 제안할 수 있게됩니다.

감사합니다.

  1. Support Staff 1 Posted by Mike Cherichett... on 27 Apr, 2017 03:29 PM

    Mike Cherichetti's Avatar

    Hi Kenny,

    1. Yes, our IP-location technology works with both desktop and mobile.
    2. Generally we can determine the city of 80-90% of visitors but this varies by country as you can see here: https://www.maxmind.com/en/geoip2-city-database-accuracy
    3. Yes, although UC Browser is a proxy it passes the visitors actual IP address to us with an X-Forwarded-For header and we use this to detect the visitors actual location. We do also have an option to block campaigns from showing to proxy users. This can be a good idea if advertisers use an ad server such as DoubleClick that does not honor the X-Forwarded-For header and it can cause confusion with advertisers because they'll think you're sending traffic from wrong locations.
    4. Yes, we use MaxMind GeoIP
    5. Yes, all cities in any country can be targeted. We allow you to type in the list of city names you wish to target. This way it is not limited to a pre-determined list of cities you have to select from.

    -Mike

  2. Mike Cherichetti closed this discussion on 01 May, 2017 06:32 PM.

Comments are currently closed for this discussion. You can start a new one.

Keyboard shortcuts

Generic

? Show this help
ESC Blurs the current field

Comment Form

r Focus the comment reply box
^ + ↩ Submit the comment

You can use Command ⌘ instead of Control ^ on Mac

Recent Discussions

09 Sep, 2019 02:07 PM
06 Jun, 2019 04:19 PM
08 May, 2019 05:26 PM
25 Mar, 2019 06:00 PM
19 Mar, 2019 06:02 PM

Recent Articles