animated gif files?

Anne Ewing's Avatar

Anne Ewing

14 Jun, 2018 12:49 PM

We have a client who is asking if we can run animated gif ad files on our website (pbn.com). I am pretty sure we cannot run them on our email newsletters, but would think we can use them on our website? They are also asking about a maximum file size. Thanks for any help you can give me.

  1. Support Staff 1 Posted by Mike Cherichett... on 14 Jun, 2018 12:58 PM

    Mike Cherichetti's Avatar

    Hi Anne,

    Yes, it is possible to use animated gif ads on your web site and they can be used in e-mail too if they are designed to deal with e-mail clients that don't support animation as explained here: https://litmus.com/blog/a-guide-to-animated-gifs-in-email

    -Mike

  2. 2 Posted by Anne Ewing on 14 Jun, 2018 01:06 PM

    Anne Ewing's Avatar

    Mike, thanks. Is there a maximum size for gifs? I looked in the support section about media and could not see anything about that…
    Anne

    ==============================
    Anne Ewing
    Production Director
    Providence Business News
    400 Westminster St., Suite 600
    Providence, R.I. 02903

    [cid:805E041C-A17F-4CC1-A262-ABC66D63B856]
    ==============================

    From: Mike Cherichetti <[email blocked]<mailto:[email blocked]>>
    Reply-To: Renegade Internet <[email blocked]<mailto:[email blocked]>>

  3. Support Staff 3 Posted by Mike Cherichett... on 14 Jun, 2018 01:43 PM

    Mike Cherichetti's Avatar

    Our systems allows uploading files up to 2MB in size, but we recommending staying within the IAB guidelines to ensure ads load quickly.

    https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FI...

    See pages 9 and 10. For the standard ad sizes it varies between 50KB - 300KB.

  4. 4 Posted by Anne Ewing on 14 Jun, 2018 02:01 PM

    Anne Ewing's Avatar

    as always, thanks for your help. And apologies for our ignorance on these matters...

    ==============================
    Anne Ewing
    Production Director
    Providence Business News
    400 Westminster St., Suite 600
    Providence, R.I. 02903

    [cid:3AD822B3-3D67-4FD5-A9C4-52B112F3E71C]
    ==============================

    From: Mike Cherichetti <[email blocked]<mailto:[email blocked]>>
    Reply-To: Renegade Internet <[email blocked]<mailto:[email blocked]>>

  5. 5 Posted by Anne Ewing on 15 Jun, 2018 01:52 PM

    Anne Ewing's Avatar

    Mike, sorry to be a bother, but the client is asking more questions, now about html, and I really do not know how to respond. I forwarded her the html info from your documentation, but then she asked me this:

    As far as the creative within the zip file goes, can the banner itself go up to 100kb? Often times the index is around 1-2kb but the banner itself is where we’re hoping to have more room in the file size for client’s creative. Does that make sense? Can you let us know when you see this? Trying to get back to them asap this morning. Appreciate it! -Natasha

    Is that something you can answer?

    ==============================
    Anne Ewing
    Production Director
    Providence Business News
    400 Westminster St., Suite 600
    Providence, R.I. 02903

    [cid:A2A8313F-50AC-4C70-ACA3-D5DAC654FA79]
    ==============================

    From: Mike Cherichetti <[email blocked]<mailto:[email blocked]>>
    Reply-To: Renegade Internet <[email blocked]<mailto:[email blocked]>>

  6. Support Staff 6 Posted by Mike Cherichett... on 15 Jun, 2018 01:59 PM

    Mike Cherichetti's Avatar

    Hi Anne,

    Our specs for HTML5 can be found here: http://www.advertserve.com/examples/html5.html

    • HTML5 assets should be bundled into a single ZIP file (max 2.5 MB) containing exactly one .html file.

    • It may also contain any number of the following types of files, which can optionally be organized into sub-folders: .css, .eot, .gif, .htc, .ics, .jpg, .js, .json, .otf, .svg, .png, .ttf, .woff and .woff2

    • We support the window.clickTag standard for tracking clicks on HTML5 banners

    -Mike

  7. Mike Cherichetti closed this discussion on 20 Jun, 2018 04:53 PM.

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