Advert hosting

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18 Dec, 2018 02:01 PM

Good afternoon

I've been having a look around your website and I have a few queries about how the system works. The system we use currently use requires our client to host the advert and provide us with a link to it in rich media format (HTML/Javascript). This includes the click URL, image and dynamic advert code. We then use this to host their advert.

How does this system compare? Can we use this software to host our own adverts that are static adverts/gifs?

If we have multiple adverts on a web page, how are the impressions calculated? Can a CTR be generated?

I look forward to hearing from you


  1. Support Staff 1 Posted by Mike Cherichett... on 18 Dec, 2018 04:13 PM

    Mike Cherichetti's Avatar

    Hi Ryan,

    Yes, AdvertServe allows you to upload both static image banners (gif, jpg, png) as well as zip files for HTML5 banners and we host everything on our CDN. There is no need for your clients to host anything themselves. However, if your clients do have their own ad server (such as DoubleClick) and wish to host ads themselves it's possible they can send you a third-party code and you can input it as a banner. What's really great about our system is that we can impressions and clicks on most third-party served ads too. There's a list of third-party ad servers we recognize and integrate with automatically here:

    When you have multiple ads on a page an impression will be counted for each of them. Our reports will show you how many impressions and clicks each banner has received as well as their CTR. In fact, we have lots of other metrics too and here is a complete list of them:

    • Standard Metrics: Share of Voice, Views, Clicks, CTR, Actions and ACR

    • Conversion Metrics: Conversions, View-Through Conversions, View-Through Conversion Rate, Click-Through Conversions, Click-Through Conversion Rate and Revenue

    • Event Metrics: Custom Event Counters, Exit Counters and Triggered Rate

    • Interactive Metrics: Interactive Views, Interactive Rate, Interactive Time, Average Interactive Time, Interactive CTR, Expanded Views, Expanded Rate, Expanded Time, Average Expanded Time, Total Engagements, Engagement Rate, Unique Engagements and Unique Engagement Rate

    • Inventory Metrics: Utilization, Paid Views/Clicks/CTR, Default Views/Clicks/CTR, Total Views/Clicks/CTR, Missed Ops, Blacklist Hits, Robot Hits and Filtering Rate

    • Video Metrics: Requests, Start, First Quartile, Midpoint, Third Quartile, Complete, Replay, Pause, Resume, Mute, Unmute and Fullscreen

    • Viewability Metrics: Viewable Impressions, Viewable Rate, Viewable Time and Average Viewable Time

    Some of those metrics, such as the event metrics and video metrics are specific to HTML5 and video ads but the rest are available for all types of ads.

    I would also mention that our system also has built-in filtering of non-human traffic so that search engines and other types of bots don't count as impressions and clicks in your reports. This ensures your reports are very accurate. We are the only ad server that includes this type of filtering as a built-in feature while our competitors require you to integrate a costly third-party solution such as IAS, MOAT, or WhiteOps.


  2. Mike Cherichetti closed this discussion on 24 Dec, 2018 02:40 AM.

  3. Ryan Gordon re-opened this discussion on 03 Jan, 2019 09:35 AM

  4. 2 Posted by Ryan Gordon on 03 Jan, 2019 09:35 AM

    Ryan Gordon's Avatar

    Thank you for your answers on this.

    Is it possible to have two adverts on the same page in rotation?

    If one advert is below the fold on a page will an impression still be counted even if a user does not scroll down?


  5. Support Staff 3 Posted by Mike Cherichett... on 03 Jan, 2019 03:50 PM

    Mike Cherichetti's Avatar

    Hi Ryan,

    Yes, it's possible to have two or more adverts in rotation on the same page.

    Served impressions are counted whether or not adverts are viewable or not. We also track viewable impressions so you can see the average viewability time and rate of your adverts. It is also possible to enable lazy-loading for adverts placed below the fold so they only load once a user scrolls them into view and that helps with optimizing viewability.


  6. Mike Cherichetti closed this discussion on 09 Jan, 2019 03:57 PM.

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