home page takeover at PBN.com

Anne Ewing's Avatar

Anne Ewing

06 Feb, 2019 07:07 PM

A customer is asking about a home page takeover, where all ads would be theirs for a specified time frame. I did not find this in the support section ad type examples. Is this possible?

  1. Support Staff 1 Posted by Mike Cherichett... on 06 Feb, 2019 07:26 PM

    Mike Cherichetti's Avatar

    Hi Anne,

    Yes, it is possible to do a home page takeover by scheduling a campaign for the advertiser that has priority over all other campaigns.

    You'll want to set up a separate campaign for it that's configured in the following way:

    1) Set the start/stop date of the campaign to the desired takeover duration.
    2) Add the advertisers media to the campaign.
    3) Then under the Referrer Targeting you should target the campaign to: https://pbn.com/$ and that will restrict it to just the home page.
    4) Add the zones for the home page to the campaign.
    5) Just below where you add the zones you can also set the chain value to 50, which will give the campaign highest priority.

    Where this can be tricky is if you already have some other campaigns running in chain 50 in any of the home page zones. You will need to move those campaigns down a notch, so just set their chain to 49. That way they'll still have highest priority on any pages other than the home page while the takeover is running.


  2. 2 Posted by Anne Ewing on 06 Feb, 2019 07:37 PM

    Anne Ewing's Avatar

    Thank you Mike. So how long does this last ... as long as the user is on the home page? And will it happen every time someone goes to the home page?

    Anne Ewing
    Production Director
    Providence Business News
    400 Westminster St., Suite 600
    Providence, R.I. 02903


    From: Mike Cherichetti <[email blocked]<mailto:[email blocked]>>
    Reply-To: Renegade Internet <[email blocked]<mailto:[email blocked]>>

  3. Support Staff 3 Posted by Mike Cherichett... on 06 Feb, 2019 07:45 PM

    Mike Cherichetti's Avatar

    Yes, as I described it their campaign would show on every visit to the home page and takeover all zones. Generally that is what advertisers expect with a takeover and normally they're only done for a single day duration. Of course, you could negotiate something different with them and setting a frequency cap on the takeover campaign is a possibility.

  4. System closed this discussion on 16 Feb, 2019 07:50 PM.

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