How does AdvertServe interact with Adblocker

's Avatar


09 Dec, 2019 08:16 PM

Hi support team,

I have a question on the interaction between AdverServe and Adblocking technology. If a user has AdBlock or similar extensions installed on their devices and visit our site, they will not see any advertisement. However, will the impression be recorded on ad server?

These are the possible scenarios I have in mind:
1. No impression is recorded.
2. Impressions are recorded, but they do not count towards viewable impression as they are not viewed.
3. Impressions and viewable impressions are both recorded.


  1. Support Staff 1 Posted by Mike Cherichett... on 10 Dec, 2019 05:28 PM

    Mike Cherichetti's Avatar

    Hi Albert,

    Adblock stops any requests from being made to the ad server, so no impressions or viewable impressions are counted because no ad is ever served.


  2. System closed this discussion on 20 Dec, 2019 05:30 PM.

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