interstitial ads

Anne Ewing's Avatar

Anne Ewing

13 Feb, 2020 06:16 PM

I have a question about the way we have been implementing interstitial ads on our website and if we can find a better way. FYI, right now we use an advertserve campaign (campaign #2015, Hinckley Allen Popup 0220 550x480 is the most recent). Then we have a java script area on our homepage that brings in any ad in the zones specified (see screenshot for this).

Recently we had our web IT guy change the way we do this, but then was changed back. I think there were a couple of reasons for trying a new method, one being that they wanted to have the ad overlay the website but with the website still visible blurrily in the background (instead of an opaque overlay). Also, there was some concern about google standards (see this article: https://www.thinkwithgoogle.com/marketing-resources/better-ad-stand... ). Apparently the popup ad on mobile devices like we have been doing is not recommended. So we tried using a plug in called simple welcome ad, here it is: https://www.thinkwithgoogle.com/marketing-resources/better-ad-stand... But a limitation with this is that there is no mobile version of the ad included.

So my question to you is if you have a procedure for these interstitial ads that you would recommend?

  1. Support Staff 1 Posted by Mike Cherichett... on 14 Feb, 2020 08:21 PM

    Mike Cherichetti's Avatar

    Hi Anne,

    Yes, the overlay effect is designed to completely cover up the page.

    We do have different effects such as the lightbox that has a partially transparent background: https://www.advertserve.com/examples/lightbox.html

    There is also the smokescreen effect that's sort of background-less: https://www.advertserve.com/examples/smokescreen.html

    Using those is just a matter of generating the zone code again and selecting the desired effect.

    As for the Better Ads standards we have a few articles about that here: https://www.advertserve.com/blog/tags/google/ The third article on that page gives advice on how to make the lightbox/overlay compliant by using a splashscreen. It is also necessary to set the zone to be hidden/disabled on mobile/tablet which can be done with the zone substitution feature that's normally used to make ads responsive: https://www.advertserve.com/blog/2014/01/hiding-responsive-ads/

    -Mike

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